CASE STUDY: CUSTOMER 360

OVERVIEW

Our client had a legacy enterprise data warehouse which was producing operational reports (very well). However, the data warehouse was running on a proprietary software which was difficult for any third party visualization tools to connect to, and very limited advanced analytics that came out of it. On top of that, the way the data was modeled and structured was a representation of the source system, which was also not very user-friendly.

The client then approached us to design and implement a new Customer 360 platform which was customer-centric, and provided the platform to transition into a customer value management approach.

APPROACH

Our client had a legacy enterprise data warehouse which was producing operational reports (very well). However, the data warehouse was running on a proprietary software which was difficult for any third party visualization tools to connect to, and very limited advanced analytics that came out of it. On top of that, the way the data was modeled and structured was a representation of the source system, which was also not very user-friendly.

The client then approached us to design and implement a new Customer 360 platform which was customer-centric, and provided the platform to transition into a customer value management approach.

OUTCOMES

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ATTRIBUTES
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MARKETING APPS
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USERS